Marketing strategy of British Airways

Marketing strategy of British Airways British Airways (BA), has a weakness in winning over customer loyalty, they lack in their marketing strategy. This weakness has to be address by the organisation. Despite the fact, its growth through globalisation and the increase in travellers needs, the marketing campaigns were ineffective in the growth of the company. British Airways has a great infrastructure but they need a boost in their marketing strategy to gain more customers and their loyalty. The company needs a huge investment for their strategic management in the future which will lead for better growth for the company.   BA has to keep its goal aligned with the intensive of the growing market trends to match with the customers and the market demands. In comparison to Virgin Atlantic has attracted a huge amount of customer both nationally and internationally. Virgin Atlantic has gained its competitive advantages over British Airways. The main reason for this is because of their proactive attitude and keeping an eagle eye for the new marketing trends and global advertising which leads to an increase its advertisement effectiveness, worldwide. After analysing Virgin Atlantic strength, British Airways has to revised its marketing strategy and turn its weakness into strengths to gain competitive advantage. There is a great opportunity for British Airways, has it got the official airline for the London Olympic, 2012. They won this position for the London Olympic, 2012 from Virgin Atlantic Airlines. Hence this move from British Airways might open new doors for opportunity worldwide. There might be a price battle in the market with B.A; companies like Legacy Carriers might keep its prices low during the games, with a low profit margin. Hence taking some part of the market share from British Airways. Social And Environmental Responsibility British Airways has been improving its standard on their environmental performance by reducing the impact of its on the local and global environment. Hence it is considered as their strengths. There are putting more emphasis on the aircraft noise and emissions around the airports and local area. They also focus on the severe effect of carbon dioxide and other environment effects. In 2005, Sir Richard Branson has announced that he would be running his airline on cellulose ethanol plant fuel, which would be generating through plant waste. Hence, it will be called the Future Fuel for the planet. The importance about this fuel is an environment friendly product. † (Cheap Flights News, Undated) Bad Publicity Bad publicity an always be a threat to an organisational brand image and its reputation. Both the airlines were charged with price fixing scandal over fuel, which lead to an ineffective decision by the management. Both the companies have faced bad publicity through an advertisement campaigning to 8 million customers, in regards to claiming the money back. (Telegraph.co.uk, 2008) Both airlines pilot resulted positive in alcohol, where as British Airways has implemented on 6th November, 2007, they wont be allowing passenger to carry surf boards in their plane, but Virgin Atlantic did vice versa (Personnel Today, 2007). It had a negative impact for British Airways; the surf community across the world has being criticizing on this decision made by British Airways. These decision may break BAs creditability and brand image in the market, bring the company stake holder at risk. (Surfing Waves News, Undated) Due to the meltdown of the economy in 2008 and high fuel prices has bought threats to the companies. Other concerns like high aviation tax, terrorism threats, health issues, etc are major concern for both the Airlines. British Airways Emphasizing On Its Team The mission statement of British Airways â€Å"To be the undisputed leader in world travel† their strategy mainly relies on good leadership which directs them to be an effective management, through good communication, team work and collaboration. British Airways has strength of 48,000 employees which include team player and service providers. Hence making it workforce its base for the success of the company. (http://jyanet.com/cap/0614fe0.htm) The back of the house, which is not seen in the front line like the catering department, cleaning services, maintenance, etc play a major part in the company success without which the company cannot run its day to day operations. There is a vast communication and collaboration with different level of team in the company, starting from when the customer books it flight, accommodation, tour operator, etc. to make this chain of operation successful, they have to work with harmony of communication. This strategy gives them an opportunity to use the new innovative IT- communication systems, ensuring smooth operations. Information Management (IM) is the key for future success in the company. The company relies heavily on its IT, which has bought huge influence on its performance. (Britishairwaysjobs.com) By using Corporate Communications, they mange the global reputation of the company, ensuring that all the parties are been well informed about the happening of the company, the responsibility of the companys intranet is base on corporate communication. It keeps the update of the companys latest news and policies. There are well connected via the company intranet despite being on air, road, etc. (Communitelligence Learning Academy, Undated) In 2001 BA has introduced the Employee Self Service (ESS) project; allow its staff worldwide to manage their day-to-day administration over the web. (Computing, 2001) BA produces it weekly newspaper, magazines for its employee over the Corporate Communications. There have a strong IT operation, which is used to enhanced teamwork and communication channels like IP Telephony channel. In 2005-2006, Cisco Systems and Prime Business Solution were responsible for setting up the new infrastructure for communication over 14,000 offices and airports. (Cisco, 2010) the key message is delivered to the customers through a robust advertisement, which acts as a powerful communication channel done by specialist communication agencies in more than 80 countries where BA operates. Hence highlighting the companys marketing strategy. British Airways Media is the sales arm for the communication channels offered by Britains premier airline brand. It is responsible for the production of High Life Magazine, First Life Magazines, etc. which are classified and distributed in the airplanes, lounges and different advertisement channels. (British Airways Media, Undated) Considerations After analysing the above marketing strategy, strengths and opportunities for British Airways, it can be seen that BA play a very important role in the travel and tourism industry. Which bring together a big work force in terms of services, product and brand image. BA achievement has been done through its communication channels which coordinate smoothly through all the different level of the company. Hence, Building teamwork and employee trust. As they say â€Å"A chain is as strong as its weakest link†. Working together towards a common goal contributes towards BAs strategy, mission, reputation and growth. In 2005, the operating profit for the company was  £ 556 millions and in 2006,  £ 695 million, this is the most efficient way to measure a company progress and growth. These are the positive results of the organisation strategy. To summarise in a sentence, BA is a market leader, set standards and create Bench mark in the industry. Hence, its strategies and mission statement goes in the same direction.

The San Francisco earthquake

Earthquake is a shaking of the earth’s surface. According to the theory of plate tectonics, the earth’s crust is formed by a number of large plates that move very slowly in various directions on the earth’s surface. Most earthquakes occur near a boundary between two plates. As one plate pushes past or over another, great stresses build up in the rock along the edges of the plates because friction prevents them from sliding past each other. Eventually, the stresses become great enough to rupture the rock. The edges of the plates slip a short distance in opposite directions, causing an earthquake.The greater the stresses that have built up, the greater the resulting earthquake is. Some earthquakes are caused by the movement of lava beneath the surface of the earth during volcanic activity. The cause of earthquakes that occur in regions far from volcanoes or plate boundaries is uncertain. An earthquake is accompanied by three types of waves that vibrate the earthâ⠂¬â„¢s surface—primary, secondary, and surface waves. The primary wave alternately compresses and expands the rock of the earth’s interior. This wave moves through the earth at a speed that varies greatly.Under some conditions it is about five miles per second. The secondary wave shakes the rock sidewise as it advances. It travels through the interior of the earth about three-fifths as fast as the primary wave. While the Surface wave is the most damaging, resembles the waves produced when a stone is dropped in a puddle. The surface of the table has not vibrated more than a fraction of an inch. This is why a slight tremor in the earth can create havoc on the surface. Moreover, earthquakes toppled entire cities, killed thousands of persons, and caused disastrous fires and oceanic waves (tsunamis).However, most earthquakes, of which there are thousands each year, are relatively weak and cause little or no damage. No part of the world is entirely free of earthquakes, but t hey occur most frequently in areas in which the earth’s crust is still changing. These areas, called earthquakes belts, include the shores of the Pacific Ocean and an area extending from south-central Asia to the Mediterranean Sea. Major earthquakes often leave visible signs of their power, altering features on the earth’s surface. Reelfoot Lake in northwestern Tennessee was created by a series of earthquakes centered on New Madrid, Missouri, in 1811-12.The San Francisco earthquake of 1906 was associated with the great San Andreas Fault in California, a fracture in the earth’s surface that can be traced for more than 500 miles. An earthquake, even a small one, may be accompanied by a low, rumbling sound like thunder. The vibration of a mild quake feels like that caused by the passing of a heavy train. Large quakes are usually followed by many smaller quakes called aftershock. Aftershocks can occur during a period of several months after the original quake.

The Awful Secret of Close Reading Essay Samples

The Awful Secret of Close Reading Essay Samples Whispered Close Reading Essay Samples Secrets It is, but the definition the fashion industry want to be most true since they are merely beginning to profit on the high-margin items of hoodies, tees and sneakers. Since in our theoretical prompt the professor asked for a single print supply, the ideal place to begin looking would become your school library's database. The interviews with cultural tastemakers are likely to be helpful for anyone not acquainted with the market, and seem completely redundant for people who are. When you want an example written by means of a student check out our vast assortment of completely free student models. Select a few instances where the meter does something unexpected. Sothis last point specifically seems odd. The relation between the start and the end is also reinforced by means of a syntactic similarity. I used ton't know it was going to be this horrific. No problem if you're able to just evolve and make a decision as to what race you're. This needs a backstop that may set the top price of carbon remediation. You may naturally discuss other poetic methods that are related to your argument. In contrast to popular belief by a considerable part of students, critical essay writing isn't about criticizing or focusing on the negative element of analysis. You should finally have a simple idea of the way to produce a paper topic and discover sources to support it. When the paper is finished, it's critical to revise, proofread, select a captivating title, and make ideal citations. Writing a crucial paper or criticizing might appear easy in the beginning, but it could also be challenging. The cost of an essay rides on the total amount of effort the writer has to exert. It is very important to discover genuine sources which provide dependable and accurate information lest one's essay is full of lies and inaccurate details. A thesis statement needs to be argumentative and provide readers with an assurance they will indeed love what they are reading. While reading the text, or watching the movie, it's essential to note the vital concepts and ideas an author or director or painter made a decision to incorporate inside their work. Poetic Techniques The following are a few poetic techniques that you might want to think about in your paper. An essential essay conclusion isn't any different to other essay conclusions. Wellthis report appears to debunk that. Close reading is unique since it has those 3 interpretive targets. Folks will often point out that in real life, you don't always get to pick your groups. So let's take a better look at the 3 examples listed above. Deciding on a topic can be challenging. Students thus have to be keen and establish these patterns and problems. When they define the audience, they are able to clarify what they are doing and how they are going to do it. Only reveal the sort of information the students ought to be listening for just prior to each reading. Where to Find Close Reading Essay Samples As you read the text, you are inclined to encapsulate a sense of seasonality where emotion driven reminiscence is credited to the transformation of a single season to the next. You do not have to concentrate on each one of the qualities of the poem, but you do have to cover at least the facet of the poem being discussed for that day. The impression of curses within this stanza signifies the result of the murders. Draw out a few of the persistent themes or significant characteristics and consider how they add to the total mood of the job. This is the point where the major character resists the desire to steal. The bigger story here is the use of streetwear in thecycle of style trends. Heller's imagery gives an enormous contradiction to the humor presented only moments before, and I'm likely to offer that he'll continue to achieve that. Needless to say, that sort of understanding is the greatest objective. Actually, nearly all of them were. Naturally, this sort of self-awareness isn't present in all instances of fanservice. To create this vision a reality, you will need an assortment of lessons aimed toward creating close readers.

Risk Management Process Erm Frameworks, Risk...

Risk Management Process: ERM Frameworks, Risk Identification, and Tolerance Setting up a project makes it necessary that risks that are likely to affect the business are determined. The characteristics of the risks are to be documented. Participants in the risk management process vary, and they include personnel such as end users, customers, risk management team, project team, outside experts, stakeholders and other project managers (Piazza-Waggoner, Adams, Goldfarb, Slater, 2002). The risk identification process is therefore supposed to be interactive. The project team for example forms the first interaction, primary stakeholders and the entire project team forms the second interaction. To reduce the level of biases, it is important to have the third interaction; third persons need to form the third interaction. Information Gathering Techniques in Risk Identification: The case of a restaurant The process involves the use of other four sub-components in identifying the risks within an organization. A facilitator can, for example, be used to get relevant details from experts who are not members of the restaurant project. The process is usually referred to as brainstorming. Depending on the culture of the restaurant, the brainstorming process can either be more structured or free-form. One of the most important risks for the entrepreneurs has been the fact that 9 out of every ten restaurants fail. The idea, therefore, has the highest level of impact on restaurantShow MoreRelatedSwot Analysis : Risk Identification Techniques1021 Words   |  5 Pages1) Risk Identification Techniques †¢ SWOT Analysis: SWOT analysis plays a key role in formulation of strategy and hence, it can be used for identifying strategic risks. The strengths and weaknesses of a company are internal in nature and can cover the risks associated culture, organization, financial and operational part of the strategy. The opportunities and threats of a company cover uncontrollable risks political, social, environmental, industrial etc. that need to be factored in strategy makingRead MoreEffectiveness Of Risk Management And Business Development Within Organizations1222 Words   |  5 Pagesuncertainties and risks that any organization should pay more attention to risk management. According to an effective governance, organizations can take opportunities successfully, and a good risk management can be the fundamental security for effective governance. (reference1) This essay answers the question â€Å"how can risk management contribute to effective governance within organizations† and classifies the explains in three parts. Firstly, the system construction of risk management is the benefitRead MoreRisk Management Is A Essential Component Of Any Business1046 Words   |  5 PagesRisk Management is a vital component of any business, especially health care. Risk management can be generally defined as recognizing, preventing, and monitoring situations that could result in injury or liability, monetary loss, or noncompliance of regulations (Chubb Health Care, 2004, 9). In a basic risk management system, risks are identified in separate risk area. Each risk area is handled by a different department. It addresses the risks to an organization at the department level. In theRead MoreEnterprise Risk Management ( Erm )1726 Words   |  7 PagesEnterprise Risk Management (ERM) is the ability to identify, manage and/or mitigate risks that can affect the overall business operations down to the day to day operations of an organization (Hampton, J., 2009). The overall Enterprise Risk Management (ERM) entails the utilization of a holistic model to identify risks that face an organization. ERM is not successful when it is managed in silos. Doing so could lead to the organization not having a clear understanding of risks and a misunderstandingRead MoreFrom Sparks to Fired Essay1025 Words   |  5 PagesEnterprise Risk Management (ERM) – Integrated Framework (2004) is a guideline for managing risk and understanding internal controls. The eight components of the COSO ERM Framework are as followed: internal environment, objective setting, event identification, risk assessment, control activities, information and communication, and lastly, monitoring. Here we define/describe these eight components: a. The Internal Environment captures the tone of the organization and the sets the standard on how risk is viewedRead More Risk Management Essay2267 Words   |  10 PagesRisk is a commonly used term and its usually liked with bad impacts on our objectives. The Oxford English Dictionary define risk as â€Å" a chance or possibility of danger, loss, injury or other adverse consequences†. There is no agreeable technical definition of risk as it went through many developments. The first stage was the management of threats only then the term is extended to cover the threats and the opportunities which face the organisations. The latest stage which is the management of theRead MoreThe Development Of Enterprise Risk Management Essay1808 Words   |  8 Pages3 The Development of Enterprise Risk Management This section will briefly discuss the development of ERM especially the emerging factors that influence companies to shift from TRM to ERM. The researchers will discuss both the academic literature and the role of professional. (D Arcy, 2001) proposed that the origin of risk management was developed by a group of innovative insurance professors Robert I. Mehr and Bob Hedges in 1950s . The objective of risk management at that time was to maximize theRead MoreResearch on Internal Audit Participate in Risk Management-Based on the Erm Framework of Coso20007 Words   |  81 PagesSchool of Management, University of Glamorgan Research on Internal Audit Participate in Risk Management-Based on the ERM Framework of COSO By: Weichen Zhu Candidate no: September 2012 Supervised by: The dissertation is submitted as part of the requirement for the award of Masters of Science: Declaration This Dissertation has been prepared on the basis of my own work and that where other published and unpublished source materials have been used, these have been acknowledgedRead MoreFranklin Electric Supply And Risk Management1635 Words   |  7 Pagesthe world with more than 14 manufacturing and distribution facilities. Throughout the interview process I met with Ben Johnson and Jeff Frappier. Ben Johnson is the credit and risk management Manager. Jeff Frappier is the Treasurer Assistant Secretary. Besides interviewing these managers, I looked at the 2014 annual report for Franklin Electric. The Annual Report for 2014 listed the company’s risks. Objective Franklin Electric has two strategic goals/objectives including growing the business organicallyRead MoreERM Study Notes Essay8310 Words   |  34 Pagesdecades earlier? The unintended consequences of shorter CEO tenure are this can make the CEO overly risk averse. It makes CEO decisions more conventional and less risk taking is involved. Also CEO’s focus more on short-term goals than long term. 2. What are some barriers to the board’s effectiveness in risk oversight? Boards members rarely have an understanding of key enterprise strategies or risks. They have no clear sense of their companies’ prospects 5 to 10 years down the road. They have limited

The Model And Dual Concerns Model - 1057 Words

Collaboration, also known as problem solving, is a conflict management style used in many workplaces. It is one of five most common conflict management approaches used by workplaces in many all industries. Collaboration has its advantages and disadvantages, which will be discussed in the paper. Furthermore, examples of appropriate and inappropriate situations, of which collaboration can be used, will be identified and explained. â€Å"Thomas-Kilmann Conflict Mode Instrument (TKI) assesses an individual’s behavior in conflict situations and measures it across two dimensions, assertiveness and cooperativeness.† (Trainer, 2010, Page 2) The model demonstrates that there are five conflict management modes or approaches, of which one is collaboration, which fully involves both cooperativeness and assertiveness. â€Å"Collaboration is also known as problem-solving in Pruitt and Rubin’s dual concerns model which expresses the same idea using different terminology.† (Nankervis, Baird, Coffey, Shields, 2014, Pages 413 – 415) Below are the diagrams of the TKI model and the dual concerns model to compare the similarities between the two models. As is observed, both models establish the same five conflict management styles. The only difference is the label of the axis of which these styles are measured against. As do all approaches to conflict resolution, collaboration has its advantages when used in appropriate situations. â€Å"There is a high concern for achieving the outcomes for all partiesShow MoreRelatedThree Pillars of Sustainable development1680 Words   |  7 Pagesgroup may be improved, or worsened, under a de Soto model. Hernando de Soto argues that by individualizing title and ownership to land will we have access to capital and an increase in productivity. In this essay I will be discussing to you the statement above to the context of the current situation for customary land surrounding Village B and to explain how individual and the group may be improved or worsened, under a de Soto model. Firstly, as de Soto argues, why there is a gapRead MoreBoundaries are Necessary in Peer Supervision1430 Words   |  6 PagesGottlieb, Robinson, and Younggren (2007) indicate that engaging in dual relationships may increase the chance of experiencing boundary violations, which is one reason that boundaries are important to set when entering into dual relationships. The authors make an important distinction between boundary crossings versus boundary violations, noting that boundary crossings are considered to be minor infractions compared to boundary violations. Also, boundary crossings often cannot be avoided and are notRead MoreA Report on Bioterrorism and Political/Economic Support for Health Departments785 Words   |  3 PagesEconomic Support. Addressing the proposed Model State Emergency Health Powers Act (MSEHPA) in 2003, the Louisiana State University Law Center concluded that the real problem in addressing bioterrorism is that our public health system is incapable of adequately responding to a bioterrorism threat, just as it is incapable of adequately responding to other public health threats (LSU Program in Law, Science and Public Health, 2003). The LSU Law Centers concern is apparently shared by influential scholarsRead MoreNatinal Licensure Debate1432 Words   |  6 Pagesthe multistate nursing licensure a rapid emergence in the nursing profession. It is clear that licensure has been a costly and time-consuming barrier for telehealth. National Council for State Boards of Nursing has proposed a new model for nursing licensure. This new model is called multistate licensure or mutual recognition. An RN or LPN can practice nursing in any other compact state by applying for a license from the board in the newly adopted state. In order to achieve mutual recognition, eachRead MoreThe Effects Of Dual Relations On The Therapeutic Alliance Essay1583 Words   |  7 Pagesmay enhance the relationship. Therefore, a psychotherapist must weigh the possible risks and benefits when coming across such instances that may engender a boundary crossing, a boundary violation, or a formation of a dual relationship. Although, not all boundary crossings or dual relationships are considered unethical, psychotherapists should still be weary of trespassing such ambiguous territory, especially when the trespassing can lead to exploitation of a client or impairment on the psychotherapist’sRead MoreIntrusive Images, Neural Mechanisms, And Treatment Implications1605 Words   |  7 PagesLipton, and Neil Burgess describes the occurrence of intrusions in patients with these disorders, gives us a neural map of the occurrence in the different disorders, provides a revised dual representation theory of posttraumatic s tress disorder, and discusses treatment implications associated with the new revised model to compare it with existing forms of psychological therapy. Characteristics â€Å"Intrusions are instances of involuntary or direct, as opposed to voluntary retrieval in thatRead Moreboundaries in a dual relationship1606 Words   |  7 Pagessocially. A dual relationship can be defined as both therapeutic and personal when it comes to the relationships that occur between counselor and client (Pearson, B Piazza N). Although they are relatively easy to define, it can be considered difficult when legality and ethics are involved. In order to integrate certain criteria into an ethical decision-making model, one must first understand what is ethically appropriate in the world of counseling. Nearly most of the common types of dual relationshipsRead MoreSelf Help For Individuals With Co Occurring Mental Health And Substance Use Disorders1601 Words   |  7 Pagesclaimed that in a dual diagnosis, the co-occurring issues of mental health and substance misuse impact an individual’s ability to positively function on a day to day basis (Powell Perron, 2010). Individuals with the co-occurrence of substance use and mental illness are faced with unique stressors that are triggers to relapse into substance use (Majer, Jason, North, Ferr ari, Porter, Olson, Davis, Aase, Molloy, 2008). Mueser, Noordsy, Drake, and Fox (2003) report mental health concerns, if untreatedRead MoreHow to Become an Optimal Supervisor1638 Words   |  7 Pagesreview of sessions, and encouraging self-reflection/self-awareness. In my version of â€Å"optimal supervision† the supervisor would address issues such as age, gender, racial differences should be addressed if necessary. We discussed several developmental models of supervision in class. I particularly appreciate how Loganbill, Hardy, and Delworth discussed the developmental issues that supervisee’s face (i.e., competence, emotional awareness, autonomy, professional identity, respect for individual differencesRead MoreCognitive Behavioral Therapy ( Cbt )968 Words   |  4 PagesCognitive Behavioral Therapy (CBT) is a collaborative practice model in which the practitioner and the patient focus on improving mental health by addressing the patient’s feelings, thoughts, and behaviors (T. Eick, J. Matuszak, A. Stacey, personal communication, November 19th, 2015). This model is beneficial as it addresses challenging behavior by looking into the thoughts and feelings behind the behavior, instead of only trying to change the outward appearance. In the first sessions of this therapy

The Hobbit Free Essays

‘The Hobbit’ is a beautiful story written by J. R. R Tolkien, and is full of happy, emotional quotes and lovely characters. We will write a custom essay sample on The Hobbit or any similar topic only for you Order Now Tolkien gives detailed descriptions of his characters using humour and often captures his young readers’ attention with short poems. For example, he begins his story with the sentence ‘In a hole in the ground there lived a hobbit†¦Ã¢â‚¬â„¢ and continues it, which then becomes a legend! Tolkien has spun a fascinating tale with adventure involving dragons, magicians, hobbits, dwarves and skin-changers etc. The protagonist, Bilbo Baggins with his heroism, self-esteem, courage and quirks like stealing skills, is an adorable character. Although he is a figment of the author’s imagination, his kindness and poignant insights infuse him with qualities akin to the best of humans. The author had started this story as a way of entertaining his own grandchild, and true to this, the book adheres to a conversational style of story-telling. For example, he writes ‘The mother of our particular hobbit- what is a hobbit? and starts describing the hobbit before describing Belladonna Took, the hobbit’s mother. The poetic quotes throughout the course of the story also reveal the writer’s style, which tells it apart from other legends, for example – ‘Far over the misty mountains cold To dungeons deep and caverns old We must away, ere break of day, To find our long-forgotten gold’ The author’s use of foreshadowing makes the plot very interesting and keep the reader’s interest alive. For example, Thorin’s key and map are revealed to be an important part of the story towards the end. Readers love these unexpected turn of events and surprises in the story! Another example of foreshadowing is when Bilbo gets the power and courage to overcome hurdles and fear in the battle of the five armies, which he could only access after he got the ring. The author has used a novel way of capturing his young readers’ attention by introducing a chapter full of riddles between Gollum, the goblin and Bilbo, in the Misty Mountains. Using riddles, Tolkien has not only successfully heightened the interest of his readers, but also given glimpses of all aspects of the story! The interesting twists in the story and Bilbo’s good luck at narrowly escaping death or loss at crucial times in the story also have a gripping effect on the readers. Children love to see the arrival of Gandalf, the magician, when Bilbo is in need, as they also delight in his escape from the clutches of the goblins and the elves in barrels after he steals the ring, and his courage and skill in getting out of the giant spider’s trap. I also like the Greek term exemplified in Gandalf’s rescue in the Misty Mountains, which is ‘deux ex machina’, which means a God given man for help. Again, due to sheer luck, Bilbo is able to get away from the dragon’s lair. But a sad part of the story is the destruction of Laketown by Smaug, the dragon. The readers are relieved when Bard slays Smaug. Bilbo and his group get a further taste of adversity when the goblins and wargs, who have also heard about Smaug’s death, come looking for their share and cause the battle of the five armies. Thorin becomes a martyr for their group, while Bilbo is struck with a rock and loses consciousness. The author reveals Bilbo’s wise and compassionate side when Bilbo gives the Arkenstone to Bard in an attempt to stop conflict between Bard and Thorin before the battle. I liked the last part when Bilbo returns back with Gandalf and Beorn, who help their group win the battle of the five armies as well as many skirmishes in Mirkwood before that. The enjoyable part here is that Bilbo gets amused by seeing an auction going on at his place! I love the story and also its moral that we should not let our fears get in the way of what we want to do or be in life. The cheerful quotes and poems provide a lot of fun to the readers as well! How to cite The Hobbit, Essay examples The Hobbit Free Essays This summer I read the book, â€Å"The Hobbit†, by J. R. R. We will write a custom essay sample on The Hobbit or any similar topic only for you Order Now Tolkien. It was a really interesting book with ups and downs just like any other. It was an adventure about a little hobbit named Bilbo who slowly discovers how brave and courageous he is. He is accompanied by 13 dwarves and occasionally a wizard named Gandalf. Together they face Goblins, Trolls, giant Spiders, Elves and even a dragon. There were things that I really enjoyed watching lay out and things that I felt brought the story line down. Throughout the book, I noticed that Gandalf had great confidence in Bilbo. I love the way that he knew Bilbo had potential and wouldn’t let anyone say differently. Bilbo was a weak and timid little hobbit who had no idea what the world was like and what dangers were ahead of him. Gandalf could see the adventurous heart in Bilbo when no one else could. He had chosen him to be the fourteenth member of the team and was not going to be moved by any creature. In the beginning of the book, Bilbo is flabbergasted when Gandalf tells him that he will give him what he asked for. â€Å"I beg your pardon, I haven’t asked for anything! † (Tolkien 7) He was so scared to think that he would have to go on such a perilous journey. He had never been past the safe comfort of his hobbit-hole and was not ready to cross that line. Gandalf somehow knew that deep down Bilbo was longing for adventure. â€Å"In fact I will go so far as to send you in this adventure,† (Tolkien 7) He had an incredible faith for him that showed up quite a few times. Even though Bilbo did mess up, he would still stand up for him â€Å"Let’s have no more argument. I have chosen Mr. Baggins and that ought to be enough for all of you† (Tolkien 19) â€Å"I brought him, and I don’t bring things that are of no use. †(Tolkien 85) Bilbo was extremely unsure of himself and didn’t know how he could be of help. Because of this, the dwarves assumed that he had no significance on their expedition and that he was even a weigh down. â€Å"You! You! You miserable hobbit! You undersized burglar! † (Tolkien 247) They would persistently put him down, but Gandalf always took little Bilbo’s side. It was so fun to see Bilbo become the courageous, sneaky and cunning conqueror that he really was inside. He thought that he would never be able to do the things that he did. Every now and then he would start to warm up to the idea of danger but then catch himself and hide once again. It took quite a while for him to see how brave he was, but he got it in the end. Sorry! I don’t want any adventures, thank you. † (Tolkien 7) Later he fights giant spiders and out-talks Gollum. He turns out to be the bravest one on the expedition! He was the most valuable person and they would not have completed their quest without him. One thing that I really didn’t like was when the dragon came along. The whole book they talked about how the dragon would be the most difficult to handle. When they finally get to the mountain, all the dwarves can think about is the dragon. They have to hide by the secret door and be totally silent so that they don’t wake it. Bilbo sneaks into the mountain to spy around. He finds the dragon and makes it so upset that it tries to destroy everything in its path. The dragon is the only thing holding them back. The thought of the battle they were going to have was exciting. They left you in the suspense of who was going to fight it and who would get hurt and still give everything. As the dragon is rampaging through Esgaroth, Bard shoots it with one arrow. The dragon falls dead. That’s it? I was definitely hoping for something more than that. I felt like they led up to it really well and then didn’t even have anything happen. The way that the characters spoke really reflected who they were. Gollum, for example, called himself â€Å"my precious† and never spoke to anyone but himself. It was almost like his trademark. Gandalf was ‘the wise one’. His word choice made him seem mysterious like an old wizard should be. â€Å"Do you wish me a good morning, or mean that it is a good morning whether I want it or not; or that you feel good this morning; or that it is a morning to be good on? † (Tolkien 5) On page 41, however, I feel like he ‘lost his cool’ when he yelled at Bilbo for asking an acceptable question. It seemed to make him less wise and more†¦ cranky. Bilbo of course talked of his hobbit-hole and how he wished for food and warmth. The dialogue of the character seemed as if it was their own. I think that they made Bilbo too old for the way he acts. He is always curious to know about things but so scared. He is never ‘just there’. Like a younger person, he is always alert and ready to see what is happening next. He is good at sneaking around and is very clever and active. T he book was very interesting, and I enjoyed reading it, but the speeds changed too much. You couldn’t feel the suspense as much because the same thing happened over and over, and they didn’t go on very long: they would get captured and then they would escape. It was all very creative but I would have liked to be able to get into the moments more. After they get their share of money and fight the Goblins, nothing happens. That should be extremely close to the last page of the book. The story line is over, which leads to the conclusion. When Bilbo and Gandalf go back to the Hills, it is excruciatingly laid out. The next whole chapter was on their slow journey back. The overall theme was that you can think that there is nothing to you, like Bilbo thought about himself, and think that you are small, weak, and afraid, but that is all in your head. When you set your mind to it, you can ‘get it done’, no matter how big or strong you are. â€Å"This is a story of how a Baggins had an adventure, and found himself doing and saying things altogether unexpected,† (Tolkien 4) â€Å"He suddenly felt he would go without bed and breakfast to be thought fierce,† (Tolkien 18) All of his fear was conquered and then came the confidence. â€Å"He soon realized that if anything was to be done, it would have to be done by Mr. Baggins, alone and unaided,† (Tolkien 158). How to cite The Hobbit, Essay examples

Reactive, Proactive Patrols free essay sample

In policing there are two types of patrol, reactive and proactive patrol. Reactive patrol is based on crimes after they are committed. Proactive patrol is based on preventing crime rather than responding to crimes after they were committed. If police departments adopted one type of patrol there would be consequences. If police departments adopted reactive patrols, then there would be no way to prevent crimes. Police would only show up after a crime was committed and there would be an increase in crime. There would be an increase of criminal activity, traffic accidents, and a decrease in community approval of police. If police adopted the proactive patrol, then there would be more patrol in problem areas where crime is higher than other areas. This type of patrol is good to prevent crime, but if adopted it would cause the community to have little approval of the police, because it could cause crimes to be all over instead of a specific area. We will write a custom essay sample on Reactive, Proactive Patrols or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It would also cause officers to target crimes instead of respond to calls about crimes. In my opinion, a police department would be better suited for criminal activity if they keep both types of patrol rather than adopt one type; it would make the department more conductive and community oriented. CERTIFICATE OF ORIGINALITY I certify that the attached paper is my original work. I am familiar with, and acknowledge my responsibilities which are part of, the University of Phoenix Student Code of Academic Integrity. I affirm that any section of the paper which has been submitted previously is attributed and cited as such, and that this paper has not been submitted by anyone else. I have identified the sources of all information whether quoted verbatim or paraphrased, all images, and all quotations with citations and reference listings. Along with citations and reference listings, I have used quotation marks to identify quotations of fewer than 40 words and have used block indentation for quotations of 40 or more words. Nothing in this assignment violates copyright, trademark, or other intellectual property laws. I further agree that my name typed on the line below is intended to have, and shall have, the same validity as my handwritten signature.