Marketing strategy of British Airways

Marketing strategy of British Airways British Airways (BA), has a weakness in winning over customer loyalty, they lack in their marketing strategy. This weakness has to be address by the organisation. Despite the fact, its growth through globalisation and the increase in travellers needs, the marketing campaigns were ineffective in the growth of the company. British Airways has a great infrastructure but they need a boost in their marketing strategy to gain more customers and their loyalty. The company needs a huge investment for their strategic management in the future which will lead for better growth for the company.   BA has to keep its goal aligned with the intensive of the growing market trends to match with the customers and the market demands. In comparison to Virgin Atlantic has attracted a huge amount of customer both nationally and internationally. Virgin Atlantic has gained its competitive advantages over British Airways. The main reason for this is because of their proactive attitude and keeping an eagle eye for the new marketing trends and global advertising which leads to an increase its advertisement effectiveness, worldwide. After analysing Virgin Atlantic strength, British Airways has to revised its marketing strategy and turn its weakness into strengths to gain competitive advantage. There is a great opportunity for British Airways, has it got the official airline for the London Olympic, 2012. They won this position for the London Olympic, 2012 from Virgin Atlantic Airlines. Hence this move from British Airways might open new doors for opportunity worldwide. There might be a price battle in the market with B.A; companies like Legacy Carriers might keep its prices low during the games, with a low profit margin. Hence taking some part of the market share from British Airways. Social And Environmental Responsibility British Airways has been improving its standard on their environmental performance by reducing the impact of its on the local and global environment. Hence it is considered as their strengths. There are putting more emphasis on the aircraft noise and emissions around the airports and local area. They also focus on the severe effect of carbon dioxide and other environment effects. In 2005, Sir Richard Branson has announced that he would be running his airline on cellulose ethanol plant fuel, which would be generating through plant waste. Hence, it will be called the Future Fuel for the planet. The importance about this fuel is an environment friendly product. † (Cheap Flights News, Undated) Bad Publicity Bad publicity an always be a threat to an organisational brand image and its reputation. Both the airlines were charged with price fixing scandal over fuel, which lead to an ineffective decision by the management. Both the companies have faced bad publicity through an advertisement campaigning to 8 million customers, in regards to claiming the money back. (Telegraph.co.uk, 2008) Both airlines pilot resulted positive in alcohol, where as British Airways has implemented on 6th November, 2007, they wont be allowing passenger to carry surf boards in their plane, but Virgin Atlantic did vice versa (Personnel Today, 2007). It had a negative impact for British Airways; the surf community across the world has being criticizing on this decision made by British Airways. These decision may break BAs creditability and brand image in the market, bring the company stake holder at risk. (Surfing Waves News, Undated) Due to the meltdown of the economy in 2008 and high fuel prices has bought threats to the companies. Other concerns like high aviation tax, terrorism threats, health issues, etc are major concern for both the Airlines. British Airways Emphasizing On Its Team The mission statement of British Airways â€Å"To be the undisputed leader in world travel† their strategy mainly relies on good leadership which directs them to be an effective management, through good communication, team work and collaboration. British Airways has strength of 48,000 employees which include team player and service providers. Hence making it workforce its base for the success of the company. (http://jyanet.com/cap/0614fe0.htm) The back of the house, which is not seen in the front line like the catering department, cleaning services, maintenance, etc play a major part in the company success without which the company cannot run its day to day operations. There is a vast communication and collaboration with different level of team in the company, starting from when the customer books it flight, accommodation, tour operator, etc. to make this chain of operation successful, they have to work with harmony of communication. This strategy gives them an opportunity to use the new innovative IT- communication systems, ensuring smooth operations. Information Management (IM) is the key for future success in the company. The company relies heavily on its IT, which has bought huge influence on its performance. (Britishairwaysjobs.com) By using Corporate Communications, they mange the global reputation of the company, ensuring that all the parties are been well informed about the happening of the company, the responsibility of the companys intranet is base on corporate communication. It keeps the update of the companys latest news and policies. There are well connected via the company intranet despite being on air, road, etc. (Communitelligence Learning Academy, Undated) In 2001 BA has introduced the Employee Self Service (ESS) project; allow its staff worldwide to manage their day-to-day administration over the web. (Computing, 2001) BA produces it weekly newspaper, magazines for its employee over the Corporate Communications. There have a strong IT operation, which is used to enhanced teamwork and communication channels like IP Telephony channel. In 2005-2006, Cisco Systems and Prime Business Solution were responsible for setting up the new infrastructure for communication over 14,000 offices and airports. (Cisco, 2010) the key message is delivered to the customers through a robust advertisement, which acts as a powerful communication channel done by specialist communication agencies in more than 80 countries where BA operates. Hence highlighting the companys marketing strategy. British Airways Media is the sales arm for the communication channels offered by Britains premier airline brand. It is responsible for the production of High Life Magazine, First Life Magazines, etc. which are classified and distributed in the airplanes, lounges and different advertisement channels. (British Airways Media, Undated) Considerations After analysing the above marketing strategy, strengths and opportunities for British Airways, it can be seen that BA play a very important role in the travel and tourism industry. Which bring together a big work force in terms of services, product and brand image. BA achievement has been done through its communication channels which coordinate smoothly through all the different level of the company. Hence, Building teamwork and employee trust. As they say â€Å"A chain is as strong as its weakest link†. Working together towards a common goal contributes towards BAs strategy, mission, reputation and growth. In 2005, the operating profit for the company was  £ 556 millions and in 2006,  £ 695 million, this is the most efficient way to measure a company progress and growth. These are the positive results of the organisation strategy. To summarise in a sentence, BA is a market leader, set standards and create Bench mark in the industry. Hence, its strategies and mission statement goes in the same direction.

The San Francisco earthquake

Earthquake is a shaking of the earth’s surface. According to the theory of plate tectonics, the earth’s crust is formed by a number of large plates that move very slowly in various directions on the earth’s surface. Most earthquakes occur near a boundary between two plates. As one plate pushes past or over another, great stresses build up in the rock along the edges of the plates because friction prevents them from sliding past each other. Eventually, the stresses become great enough to rupture the rock. The edges of the plates slip a short distance in opposite directions, causing an earthquake.The greater the stresses that have built up, the greater the resulting earthquake is. Some earthquakes are caused by the movement of lava beneath the surface of the earth during volcanic activity. The cause of earthquakes that occur in regions far from volcanoes or plate boundaries is uncertain. An earthquake is accompanied by three types of waves that vibrate the earthâ⠂¬â„¢s surface—primary, secondary, and surface waves. The primary wave alternately compresses and expands the rock of the earth’s interior. This wave moves through the earth at a speed that varies greatly.Under some conditions it is about five miles per second. The secondary wave shakes the rock sidewise as it advances. It travels through the interior of the earth about three-fifths as fast as the primary wave. While the Surface wave is the most damaging, resembles the waves produced when a stone is dropped in a puddle. The surface of the table has not vibrated more than a fraction of an inch. This is why a slight tremor in the earth can create havoc on the surface. Moreover, earthquakes toppled entire cities, killed thousands of persons, and caused disastrous fires and oceanic waves (tsunamis).However, most earthquakes, of which there are thousands each year, are relatively weak and cause little or no damage. No part of the world is entirely free of earthquakes, but t hey occur most frequently in areas in which the earth’s crust is still changing. These areas, called earthquakes belts, include the shores of the Pacific Ocean and an area extending from south-central Asia to the Mediterranean Sea. Major earthquakes often leave visible signs of their power, altering features on the earth’s surface. Reelfoot Lake in northwestern Tennessee was created by a series of earthquakes centered on New Madrid, Missouri, in 1811-12.The San Francisco earthquake of 1906 was associated with the great San Andreas Fault in California, a fracture in the earth’s surface that can be traced for more than 500 miles. An earthquake, even a small one, may be accompanied by a low, rumbling sound like thunder. The vibration of a mild quake feels like that caused by the passing of a heavy train. Large quakes are usually followed by many smaller quakes called aftershock. Aftershocks can occur during a period of several months after the original quake.

The Awful Secret of Close Reading Essay Samples

The Awful Secret of Close Reading Essay Samples Whispered Close Reading Essay Samples Secrets It is, but the definition the fashion industry want to be most true since they are merely beginning to profit on the high-margin items of hoodies, tees and sneakers. Since in our theoretical prompt the professor asked for a single print supply, the ideal place to begin looking would become your school library's database. The interviews with cultural tastemakers are likely to be helpful for anyone not acquainted with the market, and seem completely redundant for people who are. When you want an example written by means of a student check out our vast assortment of completely free student models. Select a few instances where the meter does something unexpected. Sothis last point specifically seems odd. The relation between the start and the end is also reinforced by means of a syntactic similarity. I used ton't know it was going to be this horrific. No problem if you're able to just evolve and make a decision as to what race you're. This needs a backstop that may set the top price of carbon remediation. You may naturally discuss other poetic methods that are related to your argument. In contrast to popular belief by a considerable part of students, critical essay writing isn't about criticizing or focusing on the negative element of analysis. You should finally have a simple idea of the way to produce a paper topic and discover sources to support it. When the paper is finished, it's critical to revise, proofread, select a captivating title, and make ideal citations. Writing a crucial paper or criticizing might appear easy in the beginning, but it could also be challenging. The cost of an essay rides on the total amount of effort the writer has to exert. It is very important to discover genuine sources which provide dependable and accurate information lest one's essay is full of lies and inaccurate details. A thesis statement needs to be argumentative and provide readers with an assurance they will indeed love what they are reading. While reading the text, or watching the movie, it's essential to note the vital concepts and ideas an author or director or painter made a decision to incorporate inside their work. Poetic Techniques The following are a few poetic techniques that you might want to think about in your paper. An essential essay conclusion isn't any different to other essay conclusions. Wellthis report appears to debunk that. Close reading is unique since it has those 3 interpretive targets. Folks will often point out that in real life, you don't always get to pick your groups. So let's take a better look at the 3 examples listed above. Deciding on a topic can be challenging. Students thus have to be keen and establish these patterns and problems. When they define the audience, they are able to clarify what they are doing and how they are going to do it. Only reveal the sort of information the students ought to be listening for just prior to each reading. Where to Find Close Reading Essay Samples As you read the text, you are inclined to encapsulate a sense of seasonality where emotion driven reminiscence is credited to the transformation of a single season to the next. You do not have to concentrate on each one of the qualities of the poem, but you do have to cover at least the facet of the poem being discussed for that day. The impression of curses within this stanza signifies the result of the murders. Draw out a few of the persistent themes or significant characteristics and consider how they add to the total mood of the job. This is the point where the major character resists the desire to steal. The bigger story here is the use of streetwear in thecycle of style trends. Heller's imagery gives an enormous contradiction to the humor presented only moments before, and I'm likely to offer that he'll continue to achieve that. Needless to say, that sort of understanding is the greatest objective. Actually, nearly all of them were. Naturally, this sort of self-awareness isn't present in all instances of fanservice. To create this vision a reality, you will need an assortment of lessons aimed toward creating close readers.

Risk Management Process Erm Frameworks, Risk...

Risk Management Process: ERM Frameworks, Risk Identification, and Tolerance Setting up a project makes it necessary that risks that are likely to affect the business are determined. The characteristics of the risks are to be documented. Participants in the risk management process vary, and they include personnel such as end users, customers, risk management team, project team, outside experts, stakeholders and other project managers (Piazza-Waggoner, Adams, Goldfarb, Slater, 2002). The risk identification process is therefore supposed to be interactive. The project team for example forms the first interaction, primary stakeholders and the entire project team forms the second interaction. To reduce the level of biases, it is important to have the third interaction; third persons need to form the third interaction. Information Gathering Techniques in Risk Identification: The case of a restaurant The process involves the use of other four sub-components in identifying the risks within an organization. A facilitator can, for example, be used to get relevant details from experts who are not members of the restaurant project. The process is usually referred to as brainstorming. Depending on the culture of the restaurant, the brainstorming process can either be more structured or free-form. One of the most important risks for the entrepreneurs has been the fact that 9 out of every ten restaurants fail. The idea, therefore, has the highest level of impact on restaurantShow MoreRelatedSwot Analysis : Risk Identification Techniques1021 Words   |  5 Pages1) Risk Identification Techniques †¢ SWOT Analysis: SWOT analysis plays a key role in formulation of strategy and hence, it can be used for identifying strategic risks. 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